Monday, May 27 • 15:00 - 16:30
Technology and trust: navigating through the business case for prosperity

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MEDA creates business solutions to poverty by connecting market actors. The view from the captain's bridge is needed to steer the ship, and MEDA's projects and partners, to prosperity. MEDA works with small and medium enterprises and smallholder farmers, who often work in rural locations in remote corners of Ghana and Tanzania. One key method, or navigational tool, is mobile data collection. MEDA uses mobile technology to gather data from vulnerable populations working in complex market systems. MEDA found that for elegant and efficient mobile data collection, smart survey forms, trust with partners, lean approaches, and incentives were needed to build the business case for bridges out of poverty. Trust is needed to build the evidence case for positive social and business outcomes. Technology has allowed for course corrections to be made in a timely fashion through both stormy weather and fair skies.

avatar for Jillian Baker

Jillian Baker

Jillian Baker is a market systems practitioner with ten years of experience in monitoring and impact measurement, market metrics, and project management. She currently provides technical support to measurement systems at MEDA. Focusing on participatory communication techniques, she... Read More →
avatar for Yasir Dildar

Yasir Dildar

Associate Director, MEDA
Yasir Dildar is CES Credentialed Evaluator. He is an experienced researcher and performance measurement specialist with a diverse skill set in monitoring and impact measurement, gender programming, participatory research and analysis. He has produced more than 30 technical research... Read More →

Carl Asuncion

Carl Asuncion is a Program Manager, Monitoring and Evaluation, at MEDA. He supports research, monitoring, and evaluation, specializing in efficient quantitative data capture, management, and analysis. Prior to MEDA, Carl worked at the International Development Research Centre to support... Read More →

Monday May 27, 2019 15:00 - 16:30
Maritime Room - Conference Level

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